From a Local Meat Brand to a Scalable Fresh Commerce Platform

How AppLo Helped Good To Go Redefine Fresh Chicken & Meat Delivery

When Angad Singh, Founder of Good To Go, started the brand, the problem he wanted to solve was very personal—people didn't trust the quality, hygiene, and consistency of meat being delivered to their homes.

Fresh meat is not like groceries.
There are no second chances.
One bad experience, and the customer never comes back.

As demand grew, Angad realized that the biggest challenge was not sourcing—it was execution at scale.

That's where AppLo entered the journey.

"In fresh meat delivery, technology doesn't just support the business, it decides whether the business survives."
— Angad Singh, Founder, Good To Go

• Understanding the Real Challenge Behind Fresh Meat Delivery

Behind the growing brand name, Good To Go was facing complex operational realities:

• Maintaining freshness and hygiene across the supply chain
• Managing inventory with near-zero shelf life
• Handling peak-hour orders without delays
• Building customer trust in a category driven by fear of contamination

"Customers don't forgive mistakes in this category. Late delivery or quality issues mean permanent churn."
— Angad Singh

The business needed more than a basic ordering app.
It needed a fresh-commerce system designed for precision.

• AppLo's Approach: Build for Operations, Not Just UI

From day one, AppLo treated Good To Go as an operations-first business, not just an e-commerce app.

Instead of starting with fancy features, we focused on what actually breaks meat businesses:

Behind the scenes, multiple versions of workflows were built and discarded until they worked on real days, with real pressure.

"AppLo didn't just build what looked good. They kept asking 'will this work at 8 PM on a Sunday?'"
— Angad Singh

• Scaling Without Compromising Quality

As Good To Go expanded operations, the real test began.
Traffic spikes, repeat customers, and operational load all increased simultaneously. AppLo worked closely with the team to:

• Reduce manual dependency in order processing
• Improve system stability during rush hours
• Enable faster onboarding of new delivery zones
• Ensure backend visibility for quick decision-making

This shift allowed the brand to focus on quality and growth, instead of daily firefighting.

• Building a Brand Customers Trust

Good To Go didn't win customers just on pricing.
It won them on consistency.

Clean app experience, predictable delivery, and reliable quality turned first-time users into loyal customers.

"Technology helped us earn trust silently — without shouting marketing claims."
— Angad Singh

At AppLo, we don't build generic apps.
We build systems that survive real-world pressure.